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DIADORA: IT PLAYS SOMETHING ELSE

Florence_2019

DIADORA: IT PLAYS SOMETHING ELSE

DIADORA 70TH ANNIVERSARY EVENT AT PITTI IMMAGINE UOMO 95

Location: Florence, Leopolda Station

Exhibition Design 
AOUMM – Argot ou La Maison Mobile

Luca Astorri

Riccardo Balzarotti

Rossella Locatelli

Matteo Poli

with Gabriel Aras

Exhibition curator: Davide Giannella

Works by Ducati Monroe, Maisie Cousins, Gabber Eleganza, Invernomuto, Patrick Tuttofuoco.

Exhibition set-up AltoFragile

Photo by Meschina

AOUMM has cured the design for the exhibition It Plays Something Else, devoted to Diadora 70th anniversary. Cured by Davide Giannella, the exhibition celebrated the brand through the idea of speed, common element of all the sports the company has played a central role in the last 70 years thanks to its progressive idea of style and technology, manufacturing and made in Italy product care. The exhibition involved several artists able to interpret different expressive languages as design, photography, music, moving images and sculptures.