15′

Livia Grigori

Supervisor: prof. Matteo Umberto Poli

Co-supervisor: arch. Rossella Locatelli

MSc in Architecture – Built Environment -Interiors

Politecnico di Milano, School of Architecture Urban Planning Construction Engineering

AY 2020/2021

Fifteen minutes is the average attention span by popular belief. Fifteen minutes therefore squeezes in fifteen minutes of reading anthropological, sociological, cultural aspects of fashion, canning them into the architecture container. Fifteen minutes is the average duration of fashion shows in which decades of superpositions of values, assimilation of concepts, transformations, distortions and subversion of paradigms are blended together for a new recipe. Fifteen minutes is the duration of most fashion trends, bulimically watched in fifteen seconds on the reels displayed on Instagram, compared to the fifteen years of the average building construction.

Thanks to:
Arthur Arbesser
Simon Caillaud, Bureau Betak
Marcello Lombardi, Prada
Giulio Margheri, OMA
Gabriele Monti, Iuav Moda
Ippolito Pestellini Laparelli, 2050+
Miguel Taborda