Location: Fidenza (IT)
AOUMM – Argot ou La Maison Mobile
Riccardo Maria Balzarotti
Matteo Umberto Poli
The new headquarters of San Donnino Multiservices in Fidenza (PR) integrates two fields of activity: waste management and collection, providing a new public image of the company, insisting on transparency. The whole complex involves storage and management spaces, as well as offices and educational facilities, organized in a project aiming to optimize the practical necessities and accessibility, enhancing the identity and the public role of San Donnino Multiservices. The project performs an urban, architectural and cultural reinterpretation of ecological services, integrating into the operative program of the campus public and social functions pivoting around ecological education.
San Donnino Multiservices headquarters project poses the challenge of turning a waste management facility – often surrounded by diffidence – into the opportunity to design a high-quality piece of territory, able to disseminate spatial and cultural value to the surroundings and to become a landmark in the area. This challenge has been addressed through careful development of the typology, the structural and constructive concept to respond soberly, rationally, and precisely to the program requests. The roofing of the waste management area embodies the identity of the building: two steel roofs, protecting functions below and allowing clear and distinguished management of flows and users in the area, maintaining the system unitary and synergic. Interior and exterior spaces are organized to create a comfortable environment for employees and visitors, protected from the industrial surroundings through a detailed study of shielding vegetation. The
design research for the external façade of the headquarters enhances the connection with territorial values and local resources, evoking topographical features of the area and adopting materials coherent with the local custom.