Location: Florence, Leopolda Station
AOUMM – Argot ou La Maison Mobile
Riccardo Maria Balzarotti
Matteo Umberto Poli
with Gabriel Aras
Exhibition curator: Davide Giannella
Works by Ducati Monroe, Maisie Cousins, Gabber Eleganza, Invernomuto, Patrick Tuttofuoco.
Exhibition set-up AltoFragile
Photo by Meschina
AOUMM has curated the design for the exhibition It Plays Something Else, devoted to Diadora 70th anniversary at Pitti Immagine Uomo 95. The exhibition, held at Stazione Leopolda in Florence, celebrated the brand through the idea of speed, common element of all the sports the company has played a central role in throughout the last 70 years, thanks to its progressive idea of style and technology, manufacturing and made in Italy product care. The exhibition involved several artists able to interpret different expressive languages as design, photography, music, moving images and sculptures. The concept of speed and movement is emphasized by the set-up, where videoprojections, rotated panels and the speckled floor assemble a dynamic environment.